How to Think Right

Logical, rational left-brain thinking is necessary yet no longer enough.

The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating are the keys to success.

Daniel Pink's A Whole New Mind uses a great 'right brain' metaphor that is pulled together into several simple themes.

The content is a good 'symphony' of what is going on and includes some entertaining stories.

A quick and easy read and, if you're in the wrong profession may just scare the living daylights out of you!

Get our RAP: How to Think Right

The Long Tail

Chris Anderson shows there is money to be made in very small niches.

The big shift has been in access to the Internet. Previously to make a good profit you needed high production volume and a best-selling product.

Now, through our PCs it’s easier to create things and the Internet gives us all access to global distribution. There is almost any market, for any product, somewhere. Let your customers find you on the net.

This book shows you how to reinvent your business with the three forces Anderson identifies as driving The Long Tail:

1. The Democratization of Production meaning that everyone has access to the tools of production,
2. The Democratization of Distribution meaning that everyone has access to distribution via the Internet and,
3. Connecting Supply and Demand meaning creating ways for customers to find the products you have for sale.

Get our RAP: Making Money From Niches

Blog Mission

Welcome to the first post of the Book Rapper blog.

Book Rapper's RAPs are like book summaries on steroids. We track the hot trends through books, dig out the key ideas and present them visually with do-able actions for you to implement.

This blog is a discussion about the hot books and the hot trends, including the books we have RAPPED, the ones we are considering and the reasons for their inclusion.

Think of this blog as 'Hot Books, Hot Trends'.