Web Line, Part 5: RAP2: Stand Out 1

Web Line, Part 5: RAP2: Stand Out 1

Derived From
Chris Brogan and Julien Smith, Trust Agents
Book Website
www.trustagent.com
Previously:
RAP1: Trust Has Changed

RAP2: Stand Out - Part 1
PROFIT : To be a Trust Agent you need to be noticed. Playing by the old rules is no longer enough. With new tools and new channels you can now create your own rules and your own game.


Actions: Gate Keepers
Define the Gate Keepers in your industry AND your organization.

• Who are they?
• What are they owning, controlling or protecting?
• Define the rules they play by.
• How can you jump over them?

Actions: Gate Jumpers
Search for these Gate Jumpers on the web :

• Arctic Monkeys
• Perez Hilton
• Huffington Post
• Radiohead
• Gary Vaynerchuk
• Robert Scoble

How did they break the rules? What results did they get?