Web Line 17: Online Success Perspectives and Opportunities

Web Line 17: Online Success Perspectives and Opportunities

Derived From
Chris Brogan and Julien Smith, Trust Agents
Book Website
www.trustagent.com
Previously
Web Line 16: How to Assemble an Online Army

RAP 8: Trust Rules
PROFIT : In a world where trust matters, some things work better than others. Here are some perspectives and opportunities to consider for building your success online.

Perspectives

• Be helpful!
• Business Interaction now favours the small and the personal.
• Humanize business by feeding the machine with human contributions.
• Mass scale leaves the creator in charge. Customized scale puts everyone in charge.
• Leaders help others achieve.
• Ask : How can I connect?
• Ask : Where’s the maximum point of leverage here?
• Ask: What’s the new game here? What are the new rules?
• Your goal is to become the best communicator on the web.
• If sales is your ultimate goal, then building relationships is your immediate focus.

Opportunities

• Build content laden blogs on topics you’re passionate about. Read Gary Vaynerchuk’s story in Crush It! - Book Rapper's Review
• Build a small powerful network - focus on a special area of interest for your industry.
• Become the name brand in your speciality. Get a head start on the gate keepers by playing online with the new web tools.
• Master leverage and change the world. Look for ways to streamline, accelerate and expand existing results through leveraging your time, tools, people and thinking.
• Sell by generating trust. Position yourself and be seen as the default go-to girl in your speciality. Once respected, others will naturally buy from you.
• Enrol an army to explode your results. Share your ideas, tools, strategies and network to collaborate on even bigger projects.

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